Curate a life and business that’s right for you.

Our strategies


45- minute Strategy Session

Book a 1-on-1 call with Alex where you can pick her brain for 45-minutes on business guidance. This is not legal advice, but rather business advice to help your business grow. Get the clarity your business needs from someone you trust. Things we can discuss include:

  • How to grow your business

  • Clarity on your vision and goals

  • Building a newsletter

  • Building your website

  • How to negotiate

  • Pricing your products or services

  • Building your brand

  • Any other areas of your business where you need help

You will receive a written summary of the cogent parts of our call along with the next steps based on what we discuss. This call costs $165.00 USD and is available for first-time clients. Limited slots available, and limit one per person/business.


Name, Image, & Likeness

We have built out programs at D1 universities for college athletes to gain the needed education on this new landscape from contract drafting to financial literacy, we can build a program for your university. If you are college athlete, then we can work with you 1-1 to help you understand your inherent value and how to clearly articulate that to brands.

Alex is available for NIL consulting, workshops, & speaking engagements.

This badge is awarded to individuals who successfully completed the Athlete Marketing Essentials: NIL Certification six-lesson course by Front Office Sports, together with Facebook and Instagram.


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Business Building


Ever feel like you are running at full speed, but don’t seem to be making much progress? Perhaps your business is gaining customers, but you seem to be in the same financial situation you were before. We will help you systematically build your business so you can achieve more. Whether you need structured help through my 8-week course or a few hours a month to brainstorm & solve a problem, we can curate a program that works for you!


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Negotiation Training


Alex studied negotiation, arbitration, and mediation in law school where she was known as “The Flamethrower”.

Walk into negotiations confident of your argument, keenly aware of how to analyze what the other party is saying, and in control of the storyline.

“Alex was very helpful and insightful when I was negotiating my new contract. She guided me in the right direction and made sure I was taken care of. She helped me get the best deal that I could get. I am very thankful for her advice and expertise.”

— Arthur Ivo, Professional Soccer Player


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Goal Setting

Oftentimes, we need to plan, but don’t know where to start. Anticipating what is to come and having a strong plan laid out will help you, even when plans go sideways. This is especially true with athletes who need to plan for the days after their athletic career has ended.

“I am lucky to have worked with Alex, a true leader and a multitalented person. Her patience and willingness to help have made me motivated to do the best job I can.”

— Neelima Parmar, Assistant Manager - Legal at STL - Sterlite Technologies Limited


Decisive action starts now.

It all begins with you. Life and business don’t come with rules or strategies.
You have to create them. Get strategic with your life and your business and harness Your Potential for Everything®.