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      <image:caption>As you can see, the WNBA in their offseason got 0 stories and zero minutes of coverage compared to the NBA in their offseason which had a total of 175 stories.</image:caption>
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      <image:caption>The tabled shows that in 2019, the Women’s NCAA Basketball Tournament had 27 stories covered with the Men’s NCAA Basketball Tournament receiving 417 stories. In March 2021 at the NCAA Basketball Tournament, the gross disparity in treatment of the players for the women’s tournament and the men’s tournament was put front and center. Without increased coverage of sports where women are playing, the equality and parity in treatment of women in a broader sense, will not be happen. Women must continue to fight for equality and parity both on and off the courts and fields. Change is coming, but when will enough maltreatment be enough? A new generation of athletes are unafraid to speak out and this type of courage is needed in order to not just move the needle, but break the status quo. Want more of these stories? Signup for a weekly newsletter: https://bit.ly/3dGvFUQ.</image:caption>
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    <loc>https://www.yourpotentialforeverything.com/strategies</loc>
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    <priority>0.75</priority>
    <lastmod>2023-02-01</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60188d9e3d4cf949297ba041/1613427429628-YVJ5GUDOOJD786AJQAXE/marvin-meyer-SYTO3xs06fU-unsplash.jpg</image:loc>
      <image:title>Strategies - Business Building Ever feel like you are running at full speed, but don’t seem to be making much progress? Perhaps your business is gaining customers, but you seem to be in the same financial situation you were before. We will help you systematically build your business so you can achieve more. Whether you need structured help through my 8-week course or a few hours a month to brainstorm &amp; solve a problem, we can curate a program that works for you!</image:title>
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      <image:title>Strategies - Goal Setting</image:title>
      <image:caption>Oftentimes, we need to plan, but don’t know where to start. Anticipating what is to come and having a strong plan laid out will help you, even when plans go sideways. This is especially true with athletes who need to plan for the days after their athletic career has ended.</image:caption>
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      <image:title>Strategies - Negotiation Training Alex studied negotiation, arbitration, and mediation in law school where she was known as “The Flamethrower”.</image:title>
      <image:caption>hand-drawn empty pill bottle icon</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60188d9e3d4cf949297ba041/e46c59ec-645e-4ff0-9a74-6658bb854a8d/adam-bouse-m5nbZDHr8jM-unsplash.jpg</image:loc>
      <image:title>Strategies - Name, Image, &amp; Likeness</image:title>
      <image:caption>We have built out programs at D1 universities for college athletes to gain the needed education on this new landscape from contract drafting to financial literacy, we can build a program for your university. If you are college athlete, then we can work with you 1-1 to help you understand your inherent value and how to clearly articulate that to brands. Alex is available for NIL consulting, workshops, &amp; speaking engagements.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60188d9e3d4cf949297ba041/4cb9c017-6e29-4cce-9c64-74d7cd0c232a/Screen+Shot+2022-03-28+at+2.13.50+PM.png</image:loc>
      <image:title>Strategies - Make it stand out</image:title>
      <image:caption>This badge is awarded to individuals who successfully completed the Athlete Marketing Essentials: NIL Certification six-lesson course by Front Office Sports, together with Facebook and Instagram.</image:caption>
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  </url>
  <url>
    <loc>https://www.yourpotentialforeverything.com/about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-02-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60188d9e3d4cf949297ba041/1625254003359-UR0LWFLOR2CWFXW19C6A/E9D1CAF4-5EDA-4A30-AD8B-28DECD78A467.JPG</image:loc>
      <image:title>About - Attorney. Strategist. Creator.</image:title>
      <image:caption>Alex is the CEO &amp; Founder of Your Potential for Everything®, a strategic sports consulting business specializing in helping women &amp; the underrepresented in the sports &amp; entertainment industry gain clarity, confidence, &amp; grow their businesses. Your Potential for Everything® aspires to bridge the gap between the haves &amp; have nots in the sports &amp; entertainment industry until no inequity exists. She holds a BBA in Marketing and a JD from Texas A&amp;M University and Texas A&amp;M University School of Law, respectively.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60188d9e3d4cf949297ba041/1613678618631-K2V9WR3XC7F4AKCMIXL0/13901490_10154525687073469_7788869070964913469_n.jpg</image:loc>
      <image:title>About - The Business of Sport.</image:title>
      <image:caption>Alex grew up entrenched in sport and was a competitive gymnast for many years. When she transitioned from being an athlete to working in sports, she always had an athlete-first mentality. From working with agents to working in front offices, she always sees the human first. She has works with her clients on business building, contract negotiations, strategy, and problem-solving. We are guided by our core values: Operate with the highest integrity. Always exhibit empathy. Be proactive &amp; innovative. Be relentless in our pursuit of improvement.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60188d9e3d4cf949297ba041/90c38daa-58b1-4a18-9441-b306f66bec66/NIL+banner.jpeg</image:loc>
      <image:title>About - Make it stand out</image:title>
      <image:caption>Alex Sinatra educates college athletes on sports business including laws surrounding Name, Image, &amp; Likeness, how to review and negotiate contracts surrounding sponsorships, brand deals, and building their businesses.</image:caption>
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  </url>
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    <loc>https://www.yourpotentialforeverything.com/books</loc>
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    <lastmod>2022-03-19</lastmod>
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    <loc>https://www.yourpotentialforeverything.com/booknow</loc>
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    <lastmod>2022-04-04</lastmod>
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    <loc>https://www.yourpotentialforeverything.com/privacypolicy</loc>
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    <lastmod>2022-05-27</lastmod>
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